I’m not gonna yank your chain…
It’s a jungle out there.
Between trending topics, viral videos and funny memes, it seems like it’s getting harder and harder to break through the noise.
Trust me, I’m feeling the pinch, too.
But instead of resenting it, I decided to lean into it.
So I love watching YouTube vids of celeb interviews on Power 105.1’s channel. It’s a morning radio show in particular: The Breakfast Club that’s my fave.
They record the in-studio radio interviews and upload the vids on YouTube. This one particular day, I saw that they were interviewing a music mogul: Birdman. But this time? It went left.
The problem? He rolled up to the studio with his entourage to demand that the folks on the radio show “put some respeck on his name” and stop disrespecting him.
His frustration went viral. In fact, you may have heard of the phrase or may have even seen the vid.
Birdman’s plea – though grammatically incorrect – mirror many of the grievances I hear from folks in biz.
They just want folks to put some respeck on their names and recognize them!
Look, I know you have a phenomenal product or service and the world needs to know about it. It’s life changing! It worked for you! It’s the best thing since sliced bread!
Problem is, not enough people know YOU or IT exists.
It’s almost like your hard work is all in vain, huh?
Well, it doesn’t have to be.
People ask me all the time what the best strategies are now that organic social media reach has bottomed out (PSSST: have you heard that FB is gonna start favoring your auntie’s blurry pics of your cousin’s dance recital over your updates now? Haters.)
So, I just recorded a vid sharing the 5 marketing tips you can use to put some more “respeck” (that’s an ode to a viral vid, btw) on your name in biz – so you don’t have to try to outsmart algorithms (or be loud and annoying).
What other marketing strategies do you use to put some “respeck” on it? Sound off below!